Optimizing content for the relevant audience is important – that you already know. Targeted marketing not only saves time and effort but also ensures that you reach your marketing goals fast – and efficiently.
But did you know, that different age groups prefer their content in varied ways? For example, the ‘baby boomers’ or the retired generation find it more convenient to have content that is light in text while information-heavy videos are more preferred.
On the other hand, the millennials enjoy interactive content and online shopping while the teenagers with less concentration span choose video-based content over full-text articles.
Take a look at the infographic below for a comprehensive review of the different age groups and their first choice for digital content and social media. By following the tips below, you will have an easier time optimizing content that instantly converts.
But did you know, that different age groups prefer their content in varied ways? For example, the ‘baby boomers’ or the retired generation find it more convenient to have content that is light in text while information-heavy videos are more preferred.
On the other hand, the millennials enjoy interactive content and online shopping while the teenagers with less concentration span choose video-based content over full-text articles.
Take a look at the infographic below for a comprehensive review of the different age groups and their first choice for digital content and social media. By following the tips below, you will have an easier time optimizing content that instantly converts.
