The Marketer’s Path to Strategic Impact (Infographic)

According to Vya, marketing’s strategic input is highly important for companies looking to exceed in today’s competitive environment.

The company also explains that even though 66 percent of the CMOs want a global business strategy with a team-like leadership, they are not always in power to contribute strategically. Moreover, the company also shares...

• The reasons for including market at the highest levels of strategic planning
• How CMOs prefer to spend their time vs how they actually spend their time
• The obstacles standing in the way of marketing’s strategic contribution

The company has then offered a four steep guide marketers can follow to become strategic influencers. Check out the infographic below for more insights.