A recent research by Adroll says that the marketers should not ignore the month of October if they are looking to start their winter holiday marketing campaigns. This research was based on the data collected from the Adroll's customers that were using the e-commerce advertising platform of Adroll.
Over 40% of consumers in the US begin holiday shopping in October, still, the average CPC is low. As compared to November and December, it is 12% lower in October while the average CPM is 15 to 20% lower.
To dig deep in the research results, look at the infographic that also addresses the mobile marketing, Facebook and Instagram.
![The Importance of Holiday Marketing in October [Infographic]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj3B4nOXYSykscqk_1fGdYDec5HdaSu8PR-0NeL3vKTH47UNr5iPnhCLXb1XIMflV2B48XRuh8qazfqlZpViUvcnI2ZTXK_CS6AtiBgNsSRM_EjsKfH238h8kXZ7A3SeUfCdtmr_Qlog8/s0-rw/holiday-marketing-infographic.jpg)
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Over 40% of consumers in the US begin holiday shopping in October, still, the average CPC is low. As compared to November and December, it is 12% lower in October while the average CPM is 15 to 20% lower.
To dig deep in the research results, look at the infographic that also addresses the mobile marketing, Facebook and Instagram.
![The Importance of Holiday Marketing in October [Infographic]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj3B4nOXYSykscqk_1fGdYDec5HdaSu8PR-0NeL3vKTH47UNr5iPnhCLXb1XIMflV2B48XRuh8qazfqlZpViUvcnI2ZTXK_CS6AtiBgNsSRM_EjsKfH238h8kXZ7A3SeUfCdtmr_Qlog8/s0/holiday-marketing-infographic.jpg)
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