Infographic: The State of PPC 2018 – 2019

Despite the traditional belief, organic search and SEO are many times, not sufficient ways to garner your digital marketing effort. In fact, a recent report “The State of PPC” by Hanapin Marketing signifies that utilizing paid advertisements maximizes exposure in the internet world.

Hanapin Marketing took surveyed more than 400 marketers working at agencies and brands who shared their insights regarding the latest trends in the digital advertising industry.

Here are some of the key highlights from the report.

• 80% of marketers utilize some ad budget for social marketing, display and remarketing ads
• In 2018, marketers are spending more on text ads while last year (2017) more budget was allocated to display ads
• Marketers predict that agencies would make use of Google Ads and Social platforms for marketing in the year 2019

Grazitti Interactive has also prepared an infographic (featured below) that illustrates a detailed breakdown of the digital advertising industry.