How To Use Facebook Messenger Chatbots As A Marketing Strategy (infographic)

Facebook is one of the major platforms that could help you promote your product and one of the prime choices of the digital marketers to do so. There are however a certain number of necessary factors that you need to keep in mind while opting for Facebook as a marketing platform to completely utilize it.

First and foremost, you need to focus on the lead generation, the basic demographic of your product. To make the best use of the chatbots, you should make an effective strategy to engage them as well as keep them included for any future offers and deals.

Do proper surveys and make a list of the potential customers. Make people excited enough that they couldn’t resist buying your product. Don’t beat around the bush, get to the point and ask if they want to get started.

Your customer service needs to be prompt. Nothing pleases customer more than quick and proper responses that perfectly answer their query. Setup an automated response chatbot that promptly answers the frequently asked questions as soon as they're asked.

Make sure you keep your list properly engaged with messages and announcements.

For a more illustrative review, take a look at the following infographic: