Which Is Best for Your Business: A Mobile App or a Mobile Website? [Infographic]

Remember when a basic website was all that you needed for consumers to learn more about your business? It was a much simpler time indeed. However, today’s consumers live on their mobile devices, so you must have a mobile component.

So, should you build a mobile website or mobile app? Before you decide, it’s important to note that adding a mobile element isn’t quite as simple as it may seem.

MDGAdvertising’s newly updated infographic—Should You Build a Mobile App or Mobile Website?—breaks down the differences between mobile apps and mobile websites, providing the information you need to make an informed decision on which of these platforms is best for your business.

The App Grab

Your first reaction may be to want to build an app. Once it’s on a device, your brand’s app icon stands out to the user multiple times a day.

Consider this 2018 Facebook statistic: their visitor reach is well over 60 percent. This means that more than half of the population has its app on their phones. Facebook is worth billions of dollars, and your business may have the same goal.

It’s also worth noting that mobile apps can offer better personalization. An app allows users to set up their preferences as soon as it’s done downloading on their device. Furthermore, apps can also identify a user’s location in real time to provide location-specific content. When a user is exposed to personal content, they’re more likely to make a conversion.

Simplicity with Websites

Apps may seem like a logical choice, but there’s an inherent simplicity with mobile websites. Take a moment to really analyze your business. Who are your customers? Are they tech-savvy millennials or retirees?

Also read: 53 Must-Have Features for Building a Successful Business Website [infographic]

Many of your customers may not feel comfortable with apps, so typing a website address into a browser could be their comfort level. A mobile website has no downloads to deal with, and the customer might have your site bookmarked on their browser. Don't discount mobile websites until you really look at your brand and customer base.

The Pricing Game

You’re aware of the costs associated with building your website, and including a mobile component doesn’t add too much cost to the overall picture. However, an app is entirely different.

Did you know that a standard app might cost $23,000 to $28,000 to develop? Each platform—iOS and Android—requires a significant investment. This alone might make you hesitate, but consider the returns. In many cases, developing an app is riskier, but offers a better ROI compared with mobile websites.

Your Marketing Results

There's no harm in starting out with a mobile website first. Test the waters with your customers and technical team. Take a look at the analytics as the mobile website gains traction. There should be an uptick in visits with the mobile section creating a clear pathway to your location, products, or services.

If your website’s analytics prove that your brand isn't garnering the results you’re looking for, consider investing in an app. The data your analytics show will ultimately help you make the right decision for your business.

Growing Access

Some businesses simply turn the other way when it comes to choosing between building mobile apps and websites, because the costs and complexities overwhelm them. Keep in mind, however, that millions of devices are in consumers’ hands right now, and the mobile world will continue to grow and expand as each business makes its leap into the digital realm.

Mobile access will continue to grow in the coming years. In fact, the 2020s are expected herald increasing use of smart glasses, watches, and other products. Getting on board with mobile is just a natural progression for businesses.

Offering Brand Value

Remember that consumers are looking for value in their mobile interactions. Facebook Messenger is a perfect example of brand recognition and functionality. It remains one of the top downloaded apps in the world today.

Also Read: How To Design A Business Website That Stands Out

If you choose to invest in an app, make sure that you give your users some value. Access such the camera and other parts of the device so that the app can be used every day. An app that doesn’t connect with the device’s hardware components will quickly be forgotten.

Driving Your Brand Forward

Consider another aspect of mobile apps and websites—social media. As you narrow down your mobile choice, start a social media campaign. Drive both existing and new customers to your app or site through social media interactions. This will allow you to gain revenue from multiple sources while engaging with your audience.

You’re probably debating the perks and drawbacks to mobile websites and apps right now. Read through the infographic below to help you select the best mobile option for your business.