Google algorithm keeps making search engine optimization (SEO) more difficult with each day. While it may seem trivial, it can actually influence the amount of traffic on your website — something, which no one would want. Following are the factors which should be focused on, while setting up domains on the Internet:
Digital marketers must pay heavy attention to the critical factors for better search rankings. Websites which satisfy users, and maintain freshness and uniqueness of content are the most favoured.
Important and influential factors are essential for search visibility and can give you the edge over the search optimization. Layout and design, personalization, data structure and user-friendly URLs fall under these categories.
The negative elements may condemn your website to the bottom of Google's search result. They reduce search visibility to huge extents. Using cloaking techniques, keyword studding, spamming and overall slow speed are a few of the things that result in negative consequences.
Infographic courtesy of: Zyppy.
