EU decided on making Google charge for its services of Chrome and app search from Android and this will cost you, quite literally if you are an android user. Posting in a blog in defense of Google’s decision for keeping these services free on android apps, CEO of Google, Sundar Pichai tells the company’s response to the huge fine of EU’s $5 billion. Pichai states the fact that the users can install and remove around 50 apps as per they require, but unbundling on these services by Google will totally deteriorate the entire Android ecosystem.
“If phone makers and mobile network operators couldn’t include our apps on their wide range of devices, it would upset the balance of the Android ecosystem,” explains Pichai, while carefully leaving the fact that the phone makers will not be forced to bundle these apps and it will be their choice to do so or not. He further continued with “So far, the Android business model has meant that we haven’t had to charge phone makers for our technology or depend on a tightly controlled distribution model,” says Pichai. “But we are concerned that today’s decision will upset the careful balance that we have struck with Android and that it sends a troubling signal in favor of proprietary systems over open platforms.”
This statement of “careful balance” from Pichai can be taken as a warning aimed at consumers, the European Commission, and the phone makers. Also, EU has no outlines as to how this violation should be resolved by Google.
Google is raising red flags for how its Android business model can change now, which could mean that the phone makers might need to get licensed for Android. It does not seem likely though since it depends on users not opting for Google or Chrome on Android after Google’s unbundling.
“If phone makers and mobile network operators couldn’t include our apps on their wide range of devices, it would upset the balance of the Android ecosystem,” explains Pichai, while carefully leaving the fact that the phone makers will not be forced to bundle these apps and it will be their choice to do so or not. He further continued with “So far, the Android business model has meant that we haven’t had to charge phone makers for our technology or depend on a tightly controlled distribution model,” says Pichai. “But we are concerned that today’s decision will upset the careful balance that we have struck with Android and that it sends a troubling signal in favor of proprietary systems over open platforms.”
This statement of “careful balance” from Pichai can be taken as a warning aimed at consumers, the European Commission, and the phone makers. Also, EU has no outlines as to how this violation should be resolved by Google.
Google is raising red flags for how its Android business model can change now, which could mean that the phone makers might need to get licensed for Android. It does not seem likely though since it depends on users not opting for Google or Chrome on Android after Google’s unbundling.
