Did you know that videos embedded on your website can result in an 80 percent increase in conversion rates. And that video marketers enjoy a 54 percent increase in brand awareness.
In 2018, video marketing is more popular than ever, but some businesses struggle to figure out if the cost of producing a video will be paid back in sales.
The reality is video marketing is more than worth the investment.
The infographic below from One Productions Team illustrates the process of planning a video marketing campaign. It provides valuable tips on how to distribute your videos for maximum impact as well as how to calculate your return-on-investment.
![Measuring ROI on Video Marketing Campaigns [Infographic]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKy3_lmZlhrQzE6ROql48WBGQH7lmcGonK1e8ITpAqyhcU52e5EfXWSCPF1DKdoCPMBbAO_cKBvZj8hgW4wlU9ulZbNfWz5Qu3_r-mrZpkpmEYLO91qCJXPzUaUciEOhOEvTXXWOWyTdo/s0-rw/measuring-roi-on-video-marketing-campaigns-infographic.jpg "Infographic: How to measure the success of your videos")
In 2018, video marketing is more popular than ever, but some businesses struggle to figure out if the cost of producing a video will be paid back in sales.
The reality is video marketing is more than worth the investment.
The infographic below from One Productions Team illustrates the process of planning a video marketing campaign. It provides valuable tips on how to distribute your videos for maximum impact as well as how to calculate your return-on-investment.
![Measuring ROI on Video Marketing Campaigns [Infographic]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKy3_lmZlhrQzE6ROql48WBGQH7lmcGonK1e8ITpAqyhcU52e5EfXWSCPF1DKdoCPMBbAO_cKBvZj8hgW4wlU9ulZbNfWz5Qu3_r-mrZpkpmEYLO91qCJXPzUaUciEOhOEvTXXWOWyTdo/s0/measuring-roi-on-video-marketing-campaigns-infographic.jpg "Infographic: How to measure the success of your videos")
