Why Brands Need to Utilize Influencer Marketing in 2018 - #infographic

This infographic, created by St. Joseph Communications, illustrates the current and future trends of influencer marketing. With 39% of marketers planning to increase their influencer marketing budget in 2018, and 19% planning to spend over $100,000 per program, the growing importance of this industry is apparent. The infographic outlines the industry’s growth over the next few years, ROI due to marketing campaigns, the differences between micro and macro influencers, and the social media platforms influencers plan on utilizing most this year.