Why a Live Video Strategy is a Must-Have for Marketers - #Infographic

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like livestream and Facebook Live in their marketing stack.

H/T: livestream