Marketing Tags and Google Tag Manager: The Top 20 Tags From The Top 200 Marketing Sites - #infographic

Digital marketers track all kinds of things using many different tools. Tools such as Google Analytics are added to websites as marketing ‘tags’, which are little bits of javascript code and tracking pixels. They give insights into all kind of things about the sources and behavior of visitors.

These days, all those marketing tags are often managed using “tag managers.” The most popular is Google Tag Manager (GTM), which makes adding and managing marketing tags possible without digging into the code.

H/T: orbitmedia