In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a theme has clearly developed:
"Bloggers are reporting stronger results from content marketing," says Orbit Media’s co-founder Andy Crestodina.
"When asked to report on the effectiveness of their efforts, almost 30% of respondents reported 'strong results.' The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be."
