What’s the most important thing that matters in email marketing? It’s knowing what your subscribers and customers expect from you. But of course, you would not know what that is just by guessing, right? It’s on finding out what subscribers want that you will be able to decide how to develop your business and most importantly plan your marketing strategy.
For an email marketer, knowing subscriber’s perception of email and what they expect aids in writing emails that get opened because you are sharing information that they want to read.
Here are some factors that need to be taken seriously because they matter to the subscriber and hence matter to you, too:
H/T:
emailmonks
