Many people fall into the trap of believing that negotiating is all about getting what you want: in fact, it’s about working out the most favourable solution. This may seem like a subtle nuance, but it’s an important one, and fine-tuning your approach to negotiation can open up great new opportunities to succeed and thrive. Unless you happen to hold all the cards (in which case it isn’t really a negotiation) you will find that soft skills will be more helpful to your cause than brute obstinacy.
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