The way you consume content has changed, giving communications pros the opportunity to look more closely at all important touch points across the consumer journey.
But content overload has become a concern. Everyone is creating content. 400 million tweets and 4.75 billion items are shared across Twitter and Facebook every day, which of course, impacts an audience's attention span. How can brands engage with their target audience over an on-going period of time?
H/T: kantarmedia
But content overload has become a concern. Everyone is creating content. 400 million tweets and 4.75 billion items are shared across Twitter and Facebook every day, which of course, impacts an audience's attention span. How can brands engage with their target audience over an on-going period of time?
H/T: kantarmedia