Digital advertising has grown into a multi billion dollar industry, but are all those clicks and views generated by real people looking to purchase, or are they fraudulent bots costing companies billions in misused ad space every year.
The web seems like a perfect marketing opportunity: companies like Google and Facebook gather detailed demographic and behavioral data about their users, and then use it to sell highly targeted ads to businesses. Want to advertise your business only to 30 year old stay-at-home moms who are interested in yoga? The web makes that cheap and easy. Compared to expensive advertising on TV, magazines, or billboards, it’s a no-brainer.
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