How to Increase Your Facebook Ad CTR and Pay WAY Less Per Click [video]

There are two options you have when buying Facebook ads... either you pay per impression or you pay per click. Paying per impression is typically cheaper, assuming you are great at optimizing your ad. Here's how you optimize your facebook ads:

1. Have bright images that stand out. Or if you images blend in with Facebook's color scheme, it also helps generate more clicks.

2. Optimize your text. If your text doesn't have shocking or emotional value people are less likely to click. For example, the ad text headline below (assuming you are selling green tea) is a great way to generate clicks.

Source: Neil Patel