Social media video marketing continues to be an uptrend in any and all industry commerce. In the last 30 days, more online video content has been uploaded to the web than in the past 30 years of TV content. Marketers who have been used to the forced audience captivation of commercials now need to re-strategize to try and capture their potential customer’s attention in a quick, sometimes soundless, web-based video.
Video source: Wideo.co
Some 2017 social media video marketing statistics:
Source: Infographicworld.
As you can see, it’s a pivotal point in business marketing, where web-based content is viewed more often than TV-based content. The days of fine-tuning and editing a TV video ad campaign are coming to an end, and in its place are live streaming videos, raw how-to videos and social video marketing campaign cycles. The good news is it doesn’t take thousands of dollars to produce a video anymore, the best types of videos are completely unscripted, live and shot with a basic camera phone.
Some 2017 social media video marketing statistics:
- Marketers who use video grow revenue 49 percent faster than non-video users (WordStream)
- 55 percent of people watch videos online every day (MWP)
- 65 percent of video viewers watch more than ¾ of a video (Syndacast)
- Online video accounts for 74 percent of all online traffic (KPCB)
- By 2019, video will account for 80 percent of global internet traffic, 85 percent in the US (Cisco)
- Teens watch 64 percent less TV than adults 35+, and Millennials watch 47 percent less TV than adults 35+ (Google)
- Almost 50 percent of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle)
- Online shoppers who view demo videos are 1.81 times more likely to purchase than non-viewers (DMB Adobe)
- 46 percent of users act after viewing an ad (WordStream)
- An initial email with a video receives an increase click-through rate by 96 percent (WordStream)
- Using the word ‘video’ in an email subject line boosts the open rates by 19 percent (Syndacast)
- Blog posts incorporating video attract 3 times as many inbound links as blog posts without video (WordStream)
- Nearly two-thirds of consumers prefer video under 60 seconds (Animoto)
- Half of 18- to 34-year old YouTube subscribers would drop what they are doing to watch a new video by their favorite creator (Google)
- YouTube reaches more 18+ year olds during prime-time TV hours than any cable TV network (Google)
- 6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality (Google)
- People spend on average 2.6 times more time on pages with video than without (Wistia)
- 82 percent of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
- Marketers who use video grow revenue 49 percent faster than non-video users (VidYard)
- YouTube has over a billion users, almost one-third of all people on the internet (YouTube)
- Searches related to “how to” on YouTube grew 70 percent from 2014 to 2017 (Google)
- Videos up to 2 minutes long get the most engagement (Wistia)
- 85 percent of Facebook video is watched without sound (Digiday)
- 100 million hours of video content is watched on Facebook daily (Facebook)
- Facebook tallies 8 billion average daily video views (Facebook)
- 65 percent of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45 percent will watch for 30 seconds (Facebook)
- In Q3 2014, Facebook served one billion video views to users. By Q2 2015, that number jumped to four billion and by Q4 it exploded to more than 8 billion (Facebook)
- Live video is given preference in the Facebook news feed (Facebook)
- People spend, on average, more than 3 times more time watching a Facebook Live video than a video that’s no longer live (Facebook)
- Snapchatters watch 10 billion videos a day (AdWeek)
- Snapchat video ads deliver over 2 times the lift in purchase intent compared to TV, YouTube, Instagram and Facebook video ads (MediaScience)
- 82 percent of Twitter users watch video content on Twitter (Bloomberg)
- 93 percent of Twitter videos are watched on a mobile device (Twitter)
- Video of a live event increases brand favorability by 63 percent (Twitter)
- Periscope users have created more than 200 million broadcasts (Periscope)
- 82 percent of Livestream’s survey respondents prefer live video from a brand to social posts (Livestream)
- 92 percent of mobile video viewers share videos with others (WordStream)
- 51 percent of marketing professionals worldwide name a video as the type of content with the best ROI (WordStream)
- Viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in text (WordStream)
- The average user spends 88 percent more time on a website with video (WordStream)
As you can see, it’s a pivotal point in business marketing, where web-based content is viewed more often than TV-based content. The days of fine-tuning and editing a TV video ad campaign are coming to an end, and in its place are live streaming videos, raw how-to videos and social video marketing campaign cycles. The good news is it doesn’t take thousands of dollars to produce a video anymore, the best types of videos are completely unscripted, live and shot with a basic camera phone.
