Are you facing the low conversion from your website despite of investing a lot of resources into website making and digital marketing? This article will help you improve your website conversion.
There is no one conversion improvement technique that suits all websites. A technique may vary based on your product, service, design, and your visitors. You know it’s all about a mixture of psychology, design and content that pulls your conversion rate.
And keeping that in mind, I will be suggesting you some of the strategy that you can apply on your website. It’s always a good idea to evaluate your website conversion and engagement on regular basis after applying a set of conversion techniques.
Before we get started, I would like you to check whether or not Google Analytics is working for your website. If you haven’t set up analytics, it’s high time to set up for your website.
The conversion improvement techniques are classified into two categories.
- Working on-page
- Working site-wide
Working on page:
Well, you are reading about conversion improvement techniques, meaning you have a decent amount of traffic or quality traffic coming to your website.
What you are really missing is the proper conversion techniques that help you convert more visitors into paying customers.
In this section I will be helping you fix on page factors that will help you fix the conversion issues. I have six distinct points to discuss. Let’s start.
1. A clear message:
I know it’s your product and you have so many amazing things to say about it. I can relate to your excitements of explaining all the good stuff your product has to offer. But you have roughly 2-5 seconds to impress your new website visitor!How come you inform your visitor all good and pros about your product under 3 seconds? That’s where the design and content challenge lays. Make short statements and max two to three lines per paragraph.
If possible avoid using paragraphs in starting of your page. List or short summaries that outline your product works the best.
You need to make sure that the short text you use are conveying the clear and proper message. Being immediate clear with your product page is the best experience you can deliver to your visitors.
2. Call to action:
Put call to action areas to certain interval of your page scrolls. CTAs have very much to do with your conversion rate. A properly implemented CTA would definitely help you boost your website’s conversion rate.
Here is what I use for my website. Very clear heading along with well sorted description, points helping me prove my points, and the CTA (Hire Laravel….) Button.
A visitors coming to your website is very curious on getting the right information in very less time. Give those information along with some action suggestion.
If you are offering a great value for money product, proving your claim then there is nothing wrong guiding them clicking a button which would bring them to inquiry page.
The visitor is very much interested in your product. She has read all the information properly and thought about giving your product a shot! And you got your not so cold prospect now. Making few followups would definitely help you sell your product.
3. Intro videos:
Do you find it really hard to explain your product in fewer words that convey your clear message under 2-3 seconds? How about making a video of that?
Videos have always helped companies to get more engagement on their product pages. You can use this proven technique.
Sometimes a product is really complex or there are few nested steps which can easily be communicated with videos. Make it.
Be sure you keep it under 2-3 minutes. And if you are relying on shared hosting I would recommend you host your video on the Youtube or Vimeo like streaming services.
Embedding videos are fairly easy. But hosting your video on any of these platform will supercharge the content delivery and you don't’ need to think about the streaming, bandwidth, and buffering issues!
There is no harm showing inquiry form but many times these forms are asking way more information than require.
Consider a case, you are a first time visitor to my website, and I’m asking you to fill your first name, last name, company name, email, phone, city, country, and message. What would you think about this form?
Would you fill the form asking for so much information on the first ever visit? I wouldn’t fill such form. I don’t want to reveal these much personal information about myself just for a product inquiry!
Instead of that you can have only three form inputs, name, email and message. Rest of the details can be communicated via the provided email address.
Testimonials are the best way of winning your visitor’s trust. It’s showing them that they are not the first one to avail your product. There are many people who have purchased the product and have something positive to say about!
It’s a great influencer in boosting your conversion. No one wants to be the first one to avail any product. No one wants to invest money in the product which no one has ever purchased.
I know the pain of selling the first ever product and get the testimonial. But if you are working on the local market and you have sold quite some unites in local market. You can ask your client to write a testimonial for your product and you can publish it.
The point is make people see what your other customers have to say about your product.
How come you showcase the advantage of your product without explaining your product? How come you ask them to contact without helping them know what makes your product good and why should they buy them?
The information on your website pages should follow a particular logical flow like introduction, features, advantages, price, call to action(optional), product description, product images, testimonials and other information.
Please make sure you have maintained the logical information flow throughout all the pages of your website.
While all that we discussed so far need to be worked on individual pages, there are something that you can apply site wide to boost your conversion.
Prepare your best bet and an emotional message that would directly affect the visitor's mind. We will place them on these popup. Playing your best bet when the visitor is leaving would help you convert those prospects who are leaving your website.
If you are a product company, you can suggest that you will offer certain percent discount, or extended support, or free consultation or any other best offering that would change the visitor's mind.
If you have no idea which service to opt for, I would suggest optinmonster. They provide all you may need to get started with exit intent Popup game.
Videos have always helped companies to get more engagement on their product pages. You can use this proven technique.
Sometimes a product is really complex or there are few nested steps which can easily be communicated with videos. Make it.
Be sure you keep it under 2-3 minutes. And if you are relying on shared hosting I would recommend you host your video on the Youtube or Vimeo like streaming services.
Embedding videos are fairly easy. But hosting your video on any of these platform will supercharge the content delivery and you don't’ need to think about the streaming, bandwidth, and buffering issues!
4 Few form fields:
I have seen many website layouts where they offering the inquiry form alongside the product detail page.There is no harm showing inquiry form but many times these forms are asking way more information than require.
Consider a case, you are a first time visitor to my website, and I’m asking you to fill your first name, last name, company name, email, phone, city, country, and message. What would you think about this form?
Would you fill the form asking for so much information on the first ever visit? I wouldn’t fill such form. I don’t want to reveal these much personal information about myself just for a product inquiry!
Instead of that you can have only three form inputs, name, email and message. Rest of the details can be communicated via the provided email address.
5. Testimonials:
Testimonials are the best way of winning your visitor’s trust. It’s showing them that they are not the first one to avail your product. There are many people who have purchased the product and have something positive to say about!It’s a great influencer in boosting your conversion. No one wants to be the first one to avail any product. No one wants to invest money in the product which no one has ever purchased.
I know the pain of selling the first ever product and get the testimonial. But if you are working on the local market and you have sold quite some unites in local market. You can ask your client to write a testimonial for your product and you can publish it.
The point is make people see what your other customers have to say about your product.
6. Maintain the logical information flow:
How come you showcase the advantage of your product without explaining your product? How come you ask them to contact without helping them know what makes your product good and why should they buy them?The information on your website pages should follow a particular logical flow like introduction, features, advantages, price, call to action(optional), product description, product images, testimonials and other information.
Please make sure you have maintained the logical information flow throughout all the pages of your website.
Working site-wide:
While all that we discussed so far need to be worked on individual pages, there are something that you can apply site wide to boost your conversion.
1. Put exit intent popup:
These are quite a new javascript based popups that you can use in your website. The exit intent popups will show up when the visitor is about to leave your website!Prepare your best bet and an emotional message that would directly affect the visitor's mind. We will place them on these popup. Playing your best bet when the visitor is leaving would help you convert those prospects who are leaving your website.
If you are a product company, you can suggest that you will offer certain percent discount, or extended support, or free consultation or any other best offering that would change the visitor's mind.
If you have no idea which service to opt for, I would suggest optinmonster. They provide all you may need to get started with exit intent Popup game.
2. Push notification message:
When you see a visitor is engaged for over 10 seconds on your website, it proves that he/she is genuinely interested in your product. Showing the push notification subscription popup after 10 seconds of engagement wouldn’t hurt the user experience. It might help positively on conversion improvement.It might be an early purchase decision, but they might return to your website for a purchase if keep them in the communication loop!
Staying up with the conventional email newsletters are good but we all are aware of email opening rates and conversion rates.
Why don’t we try push notification along with the email campaign? Push notification works the same way they work on the mobile applications. Partially real-time and direct communication method delivering your message right on to your subscribers desktop/mobile phones.
PushCrew is one such service offering a seamless integration with your website along with an easy to manage control panel. An admin area from where you can shoot your push messages.
Bonus infographic:
Source: Salesforce.
Author Bio:
Conclusion:
While there are hundreds of way improving your website’s conversion. I have showcased you total eight ways on how to improve your website conversion. Implement the best suited two or three at a time. Analyze your traffic and behaviour after one/two weeks and implement other gradually.Author Bio:
Darshan loves to help startups and small businesses get most out of their websites. You will find him writing conversion optimization related articles frequently. He is very passionate about his product MusicM a soundcloud clone product that helps entrepreneurs start on demand music streaming easy and fast.
