15 Crazy Stats About Blogging And Content Marketing (Infographic)

Did you know that 82 percent of marketers who blog daily acquired a customer using their blog, as opposed to 57 percent of marketers who blog monthly - which, by itself, is still an impressive result.

Blogging is one of the most powerful ways to enhance your digital promotion strategies.

It doesn’t matter whether you are a small business or a multinational organization, blogging is and will always be paramount to boosting your content marketing tactics.

Here are some compelling reasons why you need to start a blogging campaign right now:


infographic source: Inboundsystems.

Improve your Website Traffic

Your blog is a place to generate unique and engaging content, providing exactly the kind of information your customers need. You can incorporate it as a foolproof method to divert all social media traffic to your website.

You can create and link all your blog posts with your social media accounts. You can establish yourself as a knowledge-base for your customers, attracting them via various social media networks such as Facebook and Twitter.

And if your business in established on all popular social media websites, you can attach relevant images and visuals in your blog posts. Remember, you have to provide your customers with a reason to visit your website.

Also read: How To Become A Successful Blogger.

Boost your Search Engine Optimization

Exclusively written content, with relevant information and all the right visuals can significantly boost your SEO efforts to rank higher on mainstream search engines, like Google. By analyzing all the right keyword phrases that people use to search for products similar to yours, you can use those keywords in your blog posts. This way, when your potential customer punches in a particular keyword, they will instantly see your website on Google's search results.

Establish Strong Customer Relationships

A good business blog can also be a source of strengthening your relationship with your target audience. By interacting with your customers via blogs and comments, you will be able to remain in touch with them. If you provide them with key information regarding your business philosophy, your passion to transcend customer expectations and your dedication to providing them with exactly what they want, they will come to you.