When you think of the brands that are killing it on social media, the majority of companies that come to mind are probably B2C (Business To Consumer). For the most part, B2B (Business To Business) companies on social media have a more difficult time growing and reaching their target audience.
So to address this issue, the folks at SproutSocial produced an infographic that illustrates some differences between B2C and B2B social media marketing, as well as, some do’s and don’ts of B2B social media so you know your brand is approaching clients differently than customers.
