Social media is a novice giant and one that is constantly evolving. As difficult as it is to keep up with its latest trends, it is equally vital to know the technical details behind those changes so that you can extract the maximum from them. Review reporting on social media trends has very aptly revealed that visual posts which contain an image are far more likely to get noticed than those without any.
The visual form is a proven method to grab eyeballs. The human brain is easily distracted and it takes something to stand out amidst the sea of content that is available on the internet. Images, memes, creative digital art and various other formats of showcasing your product/idea are now available at your disposal and not using them for upping your business quotient would be suicide. In order to do so, you need to know the what dimensions and pixels of images are best suited for which platform. If these minor technicalities are overlooked, the image may fail to highlight what is most important and completely miss the point of its existence!
infographic source: makeawebsitehub.
Facebook:
Profile: Upload it at 180 by 180 pixels and it automatically converts into a 160 by 160 format.
Cover: 851 by 315 pixels, and ensure that no important part of it is blocked by your display picture.
Shares: The news feed forms the backbone of Facebook marketing. 1200 by 630 pixels is ideal for this format.
Twitter:
Profile: the auto-formatting crops the image to 200 by 200 pixels but uploading it at 400 by 400 pixels is advised.
Header: 1500 by 500 pixels is the ideal ratio to swear by.
Shares: The image collapses to a smaller thumbnail of 440 by 220 pixels in the stream, so the entire photo may not show. Upload in the ratio of 1024 by 512 pixels.
Google Plus:
Profile: Your square cropped photos will be modified into a circle in the display of 250 by 250 pixels, so leave some space in the corners to avoid getting a part of your face cropped out.
Header: This is a picture of big dimensions of 1080 by 608 pixels. Ensure that you choose a high quality image that has at least 72 ppi resolution so that represents what you intend to without getting pixelated.
Shares: They are 497 pixels in width and are relatively smaller than the rest.
LinkedIn:
This website will have separate pages for your personal and company profile which may or may not be integrated. For the page that is just for you, the profile photo should be 500 by 500 pixels, the header (on personal profile) is optional since it is usually difficult to find an image that aptly fits this narrow design requirement of 1000 by 425 pixels.
For your company’s page, the Logo should be 100 by 60 pixels and the cover photo should be 646 by 220 pixels in dimension.
Instagram:
Profile: This small space of 110 by 110 pixels demands that you use something very clear, especially if it is a logo. Anything cluttered or intricate might not get the appreciation you want.
Thumbnails:
Large- Which are 409 by 409 pixels, are chosen by the website randomly, so it really isn’t up to you. As long as your pictures fulfill the minimum criteria of being 640 pixels, they should look just fine.
Small- 161 by 161 pixels when they are shown in the non-expanded format.
Pinterest:
Profile: Any photograph of 165 by 165 pixels will automatically be scaled to fit.
Pins on board display: Show at a width of 222 pixels.
Pins on display on the main page: Show in the ratio of 2:3 when expanded.
Author Bio:
Sunny Popali is an everyday learner and editor and he is serious about his online presence. He likes to be active in social media so he always keeps himself updated about strategies. As he enjoys reading and writing about marketing and online reputation, his hobby is to write different blogs about ratings, negative feedback, review alerts, review reporting etc.
