Marketing will be largely unsuccessful for most brands if they don’t take the time to plan their social marketing strategies around a specific niche. Every niche has a unique purpose, audience, and triggers that drive action. If you can maximize your social reach within your niche, though, it will be a huge advantage.
For example, if you’re in the real estate rental business, your use of social media to market your brand is paramount. High quality images of the property, Facebook posts detailing the neighborhood, and blog posts about home improvement encourage user engagement, and can all be used to maximize marketing potential.
In contrast, if you’re marketing an online retail business, you’re going to take a different approach. You may use some of the same tools, like high quality images and blog posts, but you’ll need to rely on information related to your niche. Your audience and their needs are different, and if you want to engage them every time, you’ll use different tactics to catch their attention.
If you’re interested in maximizing social media marketing for a specific niche industry, you might find the following suggestions extremely valuable.
Know Your Target Market
If you can only do one thing to improve your niche marketing, it should be market research. Define the specific part of the market your products and services appeal to, and aim to please those customers. The process of defining your customers involves segmentation, in which you narrow your niche to include specific details about age, marital status, income, and other relevant demographics. In niche marketing, the smaller the market, the better chance you have of successfully pinpointing your target market and maximizing your marketing potential.Understand the Purpose of Each Platform
In addition to knowing your target market, you should also know which social media platforms appeal most to your customers. The most common social media platforms include Twitter, Facebook, YouTube, Pinterest, LinkedIn, and Google+. Each has its own set of pros and cons. For example, Facebook is great for brand exposure and cementing customer relations, but it’s not good for SEO. In contrast, Google+ is great for customer retention, but doesn’t have a very wide following. Considering this information will make it easier to amplify your brand’s exposure.“Scroll through the infographic below and learn all about today’s most popular social media channels to decide which ones are the right fit for your business!”
Click image to enlarge+.
Infographic courtesy of: edenadvertising.
Solve Real-Life Problems
Any company seeking to sell in a specific niche will focus on solving a real problem for their customers. When you’ve discovered how your brand could be the solution, it could be the driving factor for your niche campaign. It’s vital to know not only what problem your product solves for your customers, but also what makes your product so special. What can your business offer that no other company can?You might be selling the exact brand of products that several other chains are selling, but that doesn’t mean you can’t beat out the competition. At this point, your knowledge of your target audience can be used to leverage your business, and show consumers why your brand is unique.
Eye Your Competitors
In addition, be sure to keep a close eye on your competitors. Things get more competitive the deeper you get into a niche market, and the only way you’ll manage to stay ahead is if you know what your competitors are doing.There are numerous software tools you can use to spy on the competition, without even leaving the office. WordStream Adviser, Adbeat, MixRank, SimilarWeb, and more can be utilized to keep tabs on your competition. With this knowledge, you can draft marketing plans that are one step ahead of your competitors, which is essential when conducting niche marketing.
