In the increasingly competitive market of blogging, it can often feel like you're talking to an empty room - struggling to gain traction and find your audience.
Luckily, help is at hand. Drawing upon leading studies and marketing data, here are 5 ways to create a buzz around your next blog post.
Key Takeaways:
Headlines:
By using curiosity-based headlines as triggers, Upworthy generates 500 percent more traffic to their posts.
General Copy:
Readers should be able to scan the copy at a glance, and sub-headers improve readability and search engine optimization.
Adding Social Share Buttons:
make your content as shareable as possible by drawing out quotable lines and using social media buttons. Use callouts like "Tweet this" or "Share this."
Use High Quality Images:
High quality multimedia can hold a reader's attention, increase trust and reduce the bounce rate. A Wharton School of Business study found that 67 percent of a presentation audience are persuaded by content that has accompanying visuals.
 - #infographic){kind=link}