Did you know that, in the first two quarters of 2015, the number of social messages sent to brands globally increased by 21 percent.
People are increasingly taking to social media to get answers from brands — yet they are being ignored 88 percent of the time. Put into context, that’s the equivalent to a customer service line answering only 1 in 8 phone calls. The 2015 Sprout Social Index shines light on this and other shocking data that speaks volumes to the outdated approach most brands take to customer service, while a slim few — including many businesses based in the Middle East and Europe — appear to be gaining a competitive advantage.
Infographic courtesy of: Sproutsocial.
