“Whether it's through cause marketing, purpose-driven business or corporate social responsibility (CSR), using business to create some good in the world is no longer a nice idea: it's what consumers expect. Through "Good" content marketing (creating content around the causes, issues, and efforts a company supports) brands can demonstrate their values and better connect with consumers who share those same values.”
According to an infographic, complied by Column Five Media, today's consumers enjoy supporting and promoting brands that support social causes they believe in. 90 percent of Americans say they are more likely to trust and feel loyal to companies that back social causes, 88 percent would buy a product with a social and/or environmental benefit and 36 percent say they mainly share content to promote causes or issues they feel strongly about.
Take a look at this infographic, for more insights on why crafting content to showcase the Good is a good move for marketing.
Click image to enlarge+.
H/t [Mashable]
