Almost 3 Billion people - i.e 40 percent of the world's population - are now using the internet, which means there is a huge opportunity for brands and businesses to market to new customers, cultivate relationships and generate extra revenue through internet marketing.
We can see digital marketing channel is growing in importance, so how can you compete effectively in 2015? Take a look at this infographic, produced by Smartinsights, that illustrates what works best in digital marketing today and recommends three marketing pillars to help you plan, manage and optimize digital channels.