Kenshoo also found that:
Paid search cost-per-click has held steady for most of 2014, while click-through rate has increased sequentially each quarter in its tracking, underscoring gains in campaign efficiency.
Social marketers continue to benefit from changes in Facebook ad formats and advanced optimization techniques, generating dramatically higher click-through rates.
Take a look at this infographic for more stats and insights.
Click image to enlarge+.
