Did you know that, 8 in every 10 of generation Z - those born around the year 2000 - use some kind of social media. And that last year 1 in 4 of generation Z left Facebook.
This tech-savvy group is connected 24/7, have an attention span of around 8 seconds, they communicate with images emoticons and emojis are the norm and they think in 4D.
So how should we market to them? And what are the best ways to reach these consumers?
Take a look at the infographic (below), created by GlobalMessaging, for some useful advice and tips.
A key takeaway:
Leverage 'Snackable' Content Marketing
With an attention span of only 8 seconds Generation Z aren't all that interested in long-form content. Favoring image based social media site, such as Snapchat and Instagram, marketing via these site should be an essential part of your marketing strategy.Feeding your customers (and potential customer) with bite sized easy to digest chunks of information will grab, and keep their attention. Think data graphics and short, to the point videos.
