Buyers are attracted to people that know their stuff, who generate trust and help them make informed decisions throughout the process. A recent study by LinkedIn revealed that 92 percent of B2B buyers are more likely to buy from someone known as a though leader in their industry.
The following infographic from Salesforlife describes the underlying motivations behind today's buyers, platforms that they prefer and specific content types that help move them down the sales funnel.
H/t [Socialmediatoday]
