To be successful in social selling, your LinkedIn profile should not be about you and your achievements. It should be about your buyer’s achievements and how you enabled them.
Take a peek at this infographic from Hubspot and learn how to optimize your LinkedIn page/profile for prospects, not recruiters.
Two key takeaways:
Don’t just write your title, answer at least two questions: Like, who do you help and how do you help them? Craft your headline to be a mini value proposition, packed with verbs and other active language.
Build your network with an eye to quantity and quality: Send customized invitations to anyone you've interacted with, either in person or online. It's okay to request someone you've never met, but make sure to personalize the invitation with a reason you'd like to connect that's relevant to them.
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