According to an
infographic by Vertical Response, 43 percent of small businesses spend six or more hours a week on social media. The study also discovered one-third of CEOs, owners and proprietors want to spend less time focusing on it. If you’re a business owner who feels swamped by the demands of social media, there are simple tools to help streamline the curation process and share it with your team.
Here’s a list of where to start and how to keep social media from taking over your life.
Here are some of our favorite content curation tools:
Feedly
Over 15 million readers are already using
Feedly. Why aren't you? This news aggregator application compiles news feeds from a variety of online sources and can be easily customized for readers. Choose from topics relevant to your daily routine like marketing, SEO, business and design and explore the lastest trending topics, in once place. Feedly provides a better way to organize, read and share content from your favorite websites. Feedly is available on iOS, Android and Kindle.
Bundlr
Instantly bookmark or clip any online page and sort them into a theme to then share online with
Bundlr. Start bundling together curated content like photos of exotic flowers or tweets from CEOs of Fortune 500 companies. Your bundles are saved online, but can sync up with systems like Dropbox to save an offline copy of your clips. Share your curated content on Twitter, Tumblr, Google Plus and others to make them public and attract a following back to your brand, product or service. You can also export your clips and bundles before a marketing meeting or to carry a hard copy for reference.
Dropbox
Dropbox serves as a cloud-based storage system to quickly store photos, documents, videos and other content in one place. Keeping all of your content in the cloud cuts down on the need for USB sticks, emailing large files and texting links back and forth to grab a photo from a website. Once your content is uploaded to Dropbox, share a link with team members to a folder or individual files. Your coworkers can download what they need and upload their own content on the go. Use
Top 10 Cloud Storage to find the best rated cloud server providers in addition to Dropbox.
Scoop.It
Scoop.It lets you quickly bookmark articles, photos and videos you want and publish it to your
Scoop.It feed. But it can also make suggestions on sites based on your keywords. Add one of your blog posts to your Scoop.It page, debate a topic and use your own photos as needed. The end result is almost like an online magazine with the carefully curated content of your choice. Look for high-quality images and articles to share with your audience to help give your brand a boost.
Evernote
Founded in 2007 and headquartered in Redwood City, California,
Evernote products have reached over 100 million users worldwide. Evernote provides a clear workspace where you can store written notes and collect online clips and photos. A powerful search feature makes locating all of the content you've collected easy to locate, no matter how much you have stored. Evernote can also be used to presentations. With just one click your notes are converted into a visually appealing screen-friendly layout—there's no need to build slides. Evernote is always accessible because it syncs across all devices—making this tool a must-have for on-the-go social media managers.
