Through this social networking app, users can take photos, record videos (max 10 seconds), add text and drawings, and send them as a message to a controlled list of people. These messages are known as "snaps" and "disappear" after a prescribed time.
This dynamic photo application turns three years old this September and it is still to register a profit or provide ad space for commercial enterprises, but it boasts the notoriety of being known as the company that turned down a $3 billion acquisition offer from Facebook and Mark Zuckerberg.
This infographic from Dpfoc visualizes the short history so far of Snapchat as a way to mark its third birthday. It looks at the background to set-up, the controversies along the way, the numbers involved and examines who actually owns the company.
