Sure, you know that Instagram is awesome for sharing vacation photos and stylish selfies. But did you know it's one of the fastest-growing social media platforms? And that it has outstanding customer engagement potential, both as a standalone an in sync with other social media?
Take a look at this excellent infographic from Quicksprout named "How to Increase Your Instagram Engagement by 182 Percent" that will help you leverage Instagram for your business.
5 Power Tips for Instagram Brand Success:
Use hashtags: The gains in modest (2 percent), but visitors use hashtags to search photos on Instagram.Post regularly: 57 percent of the world's top 100 social brands post at least once per week and 28 percent at least five times per week. Keep your followers looking forward to something more.
Post timely content: Match your content to the season, holiday or event. Hit your audience when they're already thinking about these things.
Run contests and giveaways: Contests are a great way to build your Instagram audience and increase engagement on posts. Actually they're a great way to achieve any goal on Instagram, because you can use any call to action.
Promote your Instagram: Mention your Instagram account on other social media sites, your website and your printed materials to extend your reach.