With over 1.28 Billion monthly active users globally and commanding approximately 7 percent of the world's digital ad spend; Facebook is a must-buy for any social media marketer. As Facebook continues to grow, it will be even more important for marketers to have a strong understanding of their performance. This insights report from Shift blog provides context around key metrics and verticals based on Q 2014 data and also illustrates trends over the past five quarters.
Use this infographic as a guide to help provide clarity around your Facebook marketing.
