"What's the big story surrounding the 2014 FIFA World Cup? It's how more people around the globe will be tuning in to watch the matches in more ways than ever—making World Cup viewership even bigger than the Olympics."
RadiumOne conducted the survey to gauge how digital-savvy consumers plan to watch the tournament and created an infographic to visualize the data especially around cross-device usage and social media sharing.
Some key Stats:
Among devices that fans plan to use for streaming computers are still the leading device but the Internet TV, Smartphones and tablets are not far behind.
Facebook wins over Twitter as no. 1 social networking site.
Check out this visual for more stats:
Click here to enlarge |