Content shock is a theory of how everyone will be so overwhelmed by content they will shut it out and ignore it, completely.
To elaborate this further our pals at Verticalmeasures created an infographic visualizing the effects of content shock.
Key takeaway from visual: Many feel that only those with deep pockets will pass through the barriers of content shock. But if your content is thoughtful, creative and connects with your audience - especially the right audience - that will always thrive in our culture.