Did you know that content marketing is also a chemistry?
Just like matter, content is also made up of small particles, like Ar (articles), V (video), Im (images) etc. And these particles can be broken down into further smaller particles or can be combined into larger pieces, just like the real elements on the Periodic Table.
Thinking about content marketing as elements will give you a better understanding of how to define a content strategy, goal, content type and format.
Check out this handy chart created by econsultancy that'll show you what the content marketing universe is made of.
Header image by: neyeni.net
