Video content is a major component of digital marketing. Presently, each month YouTube gets more than 1,000,000,000 visits. While, it's predicted that by 2017 video traffic will be 67 percent of all consumer web traffic! So, if your startup company hasn't ventured into the video marketing channel, now is definitely the time to get started.
Here's an infographic created by our pals at smarttollfreenumber takes a closer look at 5 best social platforms to get started on.
Key highlights from visual:
Display your company's creativity by producing humorous, detailed videos about your business and your industry.
Make sure your videos are available on mobile because mobile devices makes up almost 40 percent of YouTube's global watch time.
Vimeo is a good platform to post longer, high-quality videos such as infomercials and product tutorials to showcase your professionalism.
Google hangouts isn't just good for online marketing - Google has plans to turn hangouts into true enterprise video conferencing product, perfect for global and remote work businesses.
As of October 2013, 40 percent of the most-shared Instagram videos were created by brands. However, Instagram is more successful for some industries than others. It's all about B2C marketing.
Vine has great potential, but for now marketing on vine is a hit and miss venture, and videos rarely gain traction.
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| 2014's Social Media Video Starter Guide to YouTube, Vimeo, Google Hangouts Vine and Instagram - infographic |
