![How Links Pass Authority [INFOGRAPHIC]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNwYSfWoUFlT3B4P_kWy3LhRCk_bts4FqAXvfdKepTUjRQ-jnS6SeMFfWCsK2GEQWWCHFq2dJo2vgHRVktH2_-pUzalbaAUSnlNI0WKobNCEgRY2M0B7yxE4PEPqM0sUkXB-y7ac78NeU/s1600-rw/How-Link-Pass-Authority-On-the-internet-SEO-header.gif "How Links Pass Authority [INFOGRAPHIC]")
Wondering, how web link authority passes from one webpage to another?
Then wonder no more.
Our pals at verticalmeasures have designed an infographic illustrating how link authority is build and passed from site to site on the internet today, which is one factor search engines like Google and Bing use to determine which site to rank above others.
Some key takeaways are:
Websites gain authority by building itself up as a reliable resource, with trustworthy content.
Semantic signals, social media signals, and co-citations can also be passed.
10 - 15 percent of page-rank on a page disappears before page-rank flows along to out-links.
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| How Links Pass Authority [INFOGRAPHIC] |
