While many companies understand the critical need to collect data about their customers, they often struggle to organize and act on that information. Marketers who leverage historical and real-time data to learn exactly who their customers are - and what they want - are in the best position to create tailored experiences that boost engagement and drive revenue. To know more about what types of data are marketers collecting and what are the biggest obstacles to using data, check out this infographic by Monetate.
Source: http://content.monetate.com/h/i/12311838-the-marketer-s-guide-to-actionable-data
