The content is on rise, more than 90 percent of Business2Business marketers are leveraging content marketing, while 78 percent of the most effective marketers are generating more useful content now than they did a year ago, compared with 57% of their least effective counterparts. For the highly successful B2B content marketer, identifying specif goals is just as important as deciding most appropriate distribution platforms to share content. Check out this infographic from
LinkedIn Marketing illustrates what makes a successful content marketer, what are the tactics, platforms and trends successful content marketers are using to market their business.
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