Marketing infographics can be a tricky business.
Everyone wants their infographic to become astronomically successful. These ten tips from Lean Labs team help ensure your infographic is given a fantastic launch into cyberspace.
Give It A Home
Create a blog post or landing page detailing the problem that your infographic solves for the reader, or how it will change the world. Include title, keywords, meta data and image alt tags for SEO. It's important to include tweetables, embed code, and add a nice thumbnail for social sharing.Target Influencers
Identify influencers you'd like to share your infographic. Study what they like and share. Follow them, retweet them, and generally be friendly. Build rapport with them to prepare them for "the ask." Not only should this be your target market, but also industry leaders and key market influencers. Don't be afraid to swing for the fence. @hubspot, @guykawasaki, and @virally all Love infographics. Maybe they'll share yours!
Submit A Press Release
Consider doing a press release for your infographic. Infographics are trending topics right now. If your infographic is trending and has the right market appeal, it may get picked up by hundreds of sites. Make your press release energetic and timely, like a "hot off the press" post.
Ask Favors
Remember your new friends from step 2? Go back to them with your published infographic and landing page and ask them to RT, share, pin, like, digg, reddit, and if possible, blog about your infographic.
Share At Full Throttle!
Reserve a full day just for promoting your infographic. Post is everywhere and be sure to include keywords, a link to your landing page, social urls, and the hashtag #infographic. Post it in relevant groups in Google Plus and Linkedin. This should NOT be your first post in these groups. You should have already established yourself in these groups, otherwise you're spamming. Quick Tip: You can pay for stumbles at $0.10 per stumble to help get the party started.
Feed The Addicts
Market your infographic to infographic maniacs! Viral.ly, Pinterest, Instagram, Flicker, and the infographic websites.
Pitch Bloggers
Find blogs that have shared infographics in your same niche or vertical. Introduce yourself and offer them first crack at sharing your infographic. Tip: to find that blog about an infographic, visit image.google.com and click the camera icon to search by image.
Repurppose
Repurpose your infographic's main points into a collection of tweets that go out 2 to 3 times per day. Return them a few days or weeks later. Slice your infographic into screenshots for flicker and convert it to a slideshare. Naturally, link to your infographic's landing page.
Thanks Everyone
Deliver a personal thank to everyone that tweets, pins, shares, comments, embeds, and promotes your infographic. Follow them and ask for the follow back, and nurture those relationships. The next time you post, you'll have an army of supporters ready to promote you!
