What is inbound marketing? It is a digital marketing form that refers to creating, curating and sharing useful content (e.g articles, videos, etc.) to appeal your target audience/customer, thereby gaining attention of potential online prospects to your website/business and interacting them in a way that they keep coming for more content, that ultimately drives an increase in leads, sales and traffic. So how really inbound marketing helps building credibility, brand awareness and engagement with your consumer, let's take a look at below handy infographic from infinistaconcepts explains the five major advantages of inbound marketing.