Pinterest Ptatistics [INFOGRAPHIC]

These days a lot of marketers are just focusing on Facebook, Twitter, especially when it comes to driving more traffic, sales, leads and brand awareness. However, just three years old image bookmarking platform and now the 3rd most popular social media site in the globe, Pinterest, definitely deserves more consideration that what it is gaining now from small businesses, brands and marketers, as below statistics shows.

If your marketing strategy only includes Facebook and Twitter, then you're missing out on a big market on Pinterest.




Pinterest was launched on March 2010.

3rd most popular social network in the world based on referral traffic and daily active users.

Currently has 70 million users.

Approximately 80% of users are women.

Receives 2.5 Billion page views a month.

Almost 80% of pins are repins.

The average time spent on per visit is more than 14 minutes.

The average time spent by a user per month is 98 minutes.

Is the dominating social channel on iPads with 48.2% sharing activity, higher than Facebook (17.1%) and Twitter (15.7%).

There are now about 500,000 business accounts.

Percentage of users that use Pinterest for shopping inspiration: 70%.

People who shop inside through Rich Pins spend $140-$180 per order.

The most followed brand on Pinterest is NordStrom with 4.4 million followers (as of July 2013).