5 Tactics To Drive More Sales From Pinterest [infographic]

Pinterest is currently the fastest growing visual-base social network ever. With 70 million users as of July 2013 , and over 20 million unique visitors monthly, Pinterest has created an opportunity for businesses to reach a large audience through “pinning” visuals related to a business. If your small business relies on high volumes of website traffic to increase conversions, Pinterest can help to increase links and referral traffic to your site when visitors pin images from your site onto pin-boards. Currently, 80 percent of Pinterest users are females ages 18-34, so it’s particularly essential to be on Pinterest if your business caters to these women.Are you leveraging Pinterest to drive more sales? See this handy guide that outline five Pinterest tactics to drive more traffic to your retail shop.


Infographic by: Intersectionconsulting.com/social-media-guide-5-pinterest-tactics-that-fuel-retail-sales


20 percent of users have purchased products in a store after pinning it or liking it on Pinterest.

Conclusion:

Make sure your Pinterest profile is designed to encourage people to your store not just your website.

Showcase as much information about your products as possible.

Include a Pinterest share buttons across your product pages to prompt pinning. Acknowledge users sharing your images by liking and repinning their pins.

Use Pinterest analytics to monitor and understand your audience. Invest some time to connect with them.

Consider taking a more artistic approach with your online sales banners to help increase pinning.