Today's digital marketing isn't the same as it was yesterday. Just pushing static messages to consumers in a mass advertising form is no longer sufficient. Marketers must undoubtedly shift the ways they engage with customers across on social media, engaging each prospective customer individually and personally.
Conclusion - Email is evolving - But, the old batch and blast model of sending batch email to a list is no longer effective. Today your emails must truly engage consumers in relevant cross-channel conversations.
Source: Marketo.com/email-wanted-dead-or-alive-infographic
Conclusion - Email is evolving - But, the old batch and blast model of sending batch email to a list is no longer effective. Today your emails must truly engage consumers in relevant cross-channel conversations.
Source: Marketo.com/email-wanted-dead-or-alive-infographic