How Peer influence and Social media are changing the way we discover and shop for holiday gifts. Crowdtap used its collaborative social marketing platform to poll - 1400 men and women to find out what influences their holiday purchase decisions.
This infographic reveal that more than 64 percent people use social platform to shop a perfect gift for them. Moreover Facebook is the leading social channel with 39.3 percent for influencing gift purchase. See infographic for more:
Image source: Mashable.com/social-media-shopping