The Business Of Giving Back

While most companies believe consumer's expectations only extend to customer service, a new study by Cone communication and Echo Research suggests consumers expect much more from companies. In fact, the survey found consumers worldwide believe companies have an explicit responsibility to help the world.

Consumes realize that businesses have a range of resources at their disposal and are therefore able to positively impact global issues. If companies are charitable with their choices, consumers are likely to reward them.

Source: zendesk.com/The-Business-Of-Giving-Back